How do you think popular brand names such as Nike and Sean John gain wide recognition? It all begins with marketing. "Marketing is everything," says Nate Moreland, director of Youth Programs for the Oregon Association of Minority Entrepreneurs (OAME).
Once you've developed a product that will be of great benefit, you want the whole world to know. Marketing identifies the potential clientele, while introducing your service. The best place to start is among the people you spend most of your time with: classmates.
Three Menlo Park, California, high school students are proving that marketing is the foundation of every successful business. Varsity basketball …
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