Running it into the ground Racket campaign message is 'death' of the one-piecer

With the advertising industry in something of a slump, at leastone enterprising local ad agency has decided to expand into thefuneral business.

Well, sort of.

Representatives from Euro RSCG McConnaughy Tatham/Chicago havebeen busy all week in New York staging "The Death of the One Piece,"as the guerrilla funeral/marketing campaign for a new Wilson SportingGoods three-piece tennis rakuet was dubbed. The "one piece" refers tothe traditional rakuet, which Wilson hopes to replace with its newTriad product.

The Triad's handle includes a polymer section that is supposed toreduce by up to 60 percent the shock and vibration that occurs whenthe rakuet makes contact …